在淮北酒店晚上怎么叫服务

Company profile

Qualifications and honors

Enterprise concept

corporate performance

news information

Waterproof knowledge

Dian Bao announcement

Waterproof membrane series

Waterproof coating series

Self adhesive coil series

Kitchen and bathroom series

Waterproof accessories series

Outdoor sports group

Art Group

Photography team

Quality team

Security team

Environmental protection team

6S team

Trade union, women's Federation

  • Product ID card:
  • Security code:

  • ????????????????????????????

news information

Current location: home page -News news

Why is waterproof business more and more difficult to do?

Published on: December 19, 2019 source: Dianbao waterproof building materials [font: large in Small

? This article is worth reading carefully!

?

one

?

Before the reform and opening up, our commerce was too backward. There was no commodity in the society, let alone the circulation of commodity.

?

Forty years ago, we carried out reform and opening up, and business developed rapidly There was a trend of going into business. At that time, it only took courage to do business. Many people took the road of doing business and successfully made the first pot of gold.

?

Alibaba was founded 20 years ago. At that time, Ma Yun's vision was: Let there be no difficult business in the world. China has entered the Internet era, business has become more simple, as long as there is a network cable can be opened.

?

In the past 40 years of reform and opening up, after two waves of "going into business" and "Internet entrepreneurship", businessmen have become the main owners of social wealth. Nowadays, it can be said that everyone is a businessman, and there are businessmen of all sizes.

Indeed, these two waves of doing business have helped a lot of people and made great contributions to China's economy. This process of national entrepreneurship will surely be remembered in history.

?

However, today, I have found a phenomenon more and more deeply The business of many friends around us has been declining in the past two years. It seems that there is no good business in the world.

?

?

two

Why not do business well in recent years?

?

Because with the opening up of the society, the future competition will become more and more fierce. When the competition is absolutely sufficient, two results will occur

?

The first result: The profit margin of all products will be infinitely close to zero.

?

When the competition is absolutely sufficient, all profits will be infinitely close to 0. No matter what kind of products, there will be merchants selling cheaper than you; Or there must be a platform born, the above things more preferential!

?

We all know: Are things on Taobao cheap enough? It has infinitely lowered the prices of various FMCG products, but pinduoduo is cheaper than Taobao,

?

Many Taobao can pack 19.9 mails and pinduoduo 9.9 parcels. However, the recently bankrupt taoji collection is cheaper. There are a lot of commodities such as "one yuan Group", "10 yuan and 5 pieces", etc.

?

That is to say, no matter what kind of products you produce, there will always be lower prices. If the cost is 7 yuan, if you sell 9 yuan, I will sell 8 yuan, if you sell 8 yuan, I will sell 7 yuan and 5 yuan. Some people even want to sell at a loss of 6.8 yuan, because they want to destroy everyone first and then monopolize the market by themselves.

?

When everyone is doing business, it means that no one can do business.

?

The second result: The money that all people make will be infinitely close to the average level of society.

?

Each industry will have a profit dividend period, which often occurs in the early stage of an industry. At that time, there were fewer employees and social demand, and the profit rate was relatively high.

?

As the profit margin is relatively large, many people will come in. With more and more employees, the market begins to tend to be saturated and the competition is becoming more and more fierce. Therefore, the profit margin will drop sharply. When will it be reduced? It's close to the average profit margin of the whole society.

?

The so-called average profit margin of a society is the income that a person in this society needs to maintain his basic living. For example, for China now, the income level is between 6000 and 10000. No matter what kind of profiteering industry you were engaged in, you will be pulled to this level.

?

Those who used to stick mobile phone film, manicure and didi were all profiteering industries. Now? They were reduced to ordinary occupations.

?

Each industry will have an automatic adjustment mechanism to make the profit level of the industry return to the average profit rate of discount. For example, in the past, it was very profitable to do training. At that time, a large number of customers were obtained through investment promotion / telemarketing / search engine. However, the effect of telemarketing is getting worse and worse, so it is more and more difficult to attract investment, and the search engine is more and more expensive. Therefore, the cost of obtaining customers is greatly increased High, so the profit margin drops sharply, until return to the average profit margin of society.

?

When the profit margin of an industry returns to the average profit rate of the society, it will not be reduced any more, because although the necks of practitioners are stuck by platforms (such as Baidu / Taobao / didi), they will not block you, but they will only give you a breathing space, so that you can be exhausted, but you can only earn the basic profit margin and survive.

?

For example, when Taobao and pinduoduo open stores, they have to compete for prices, and the platform will always maintain the profits of merchants on the edge line that can only solve the problem of food and clothing for merchants.

?

And platforms like meituan / hungry have triggered a price war in restaurants. Although many restaurants through these platforms have a continuous stream of orders every day, but businesses have to continue to do sales promotion to have sales, the final accounts, profits are getting thinner and thinner.

?

By the same logic, drivers who drive on didi can only earn hard money in one or two years. There were few drivers who drove didi before. Now more and more people have nothing to do to drive Didi. It is easier to call a car, less subsidies and more profits from the platform.

?

Today, the relationship between platforms and businesses is like this: The platform is firmly stuck in the neck of the major businesses, and always only gives the merchants a little space to survive When they see that you are about to die, they will release their hands a little and let you take a breath. Once you are happy, they will immediately clamp you and shake you, so that businesses can "not survive, but not die".

This is the fate of the business.

So what should we do in the future?

?

Ren Zhengfei once said: All business will die, only culture will continue to grow!

?

This sentence can be said to break the natural mechanism, thought-provoking!

?

First of all, we must understand that: It's not that business is becoming more and more difficult, but that business formats are upgrading.

?

In the past, business was mainly completed by various businessmen, and the business relationship was mainly the relationship between people. In the future, people are dependent on various platforms to survive. Business relationship is no longer the relationship between people, but the relationship between people and platforms.

?

In the future, everyone is a producer as well as a demander. They can connect freely on the platform, and everyone will settle accounts with the platform in the end.

?

Therefore, a large number of free people in the future society will no longer be businessmen or businessmen, but creators of various values and independent economic entities.

?

?

Since ancient times, there have never been so many merchants in China. Of course, there have never been so many merchants in China.

?

This stage will soon pass. The future is the era of individual rise, and the individual model will replace the traditional corporate model.

?

When a large number of businessmen disappear, all kinds of new individuals will rise one after another, including educated farmers, ingenious workers, intellectuals, designers, doctors, lawyers, writers and so on.

?

These talents are the real backbone of China's future!

?

In the past, these individuals were repressed by businessmen, because they could not find their own customers, only sold themselves to various business organizations. However, in the Internet age, they can accurately find their own customers. Especially with the development of blockchain, the value they create can be accurately recorded and realized.

?

Secondly, the former commercial value depends on tangible products, and the future commercial value depends on intangible products.

?

Don't be infatuated with tangible products. The world has already entered the stage of overcapacity, and the society has not lacked these products for a long time.

?

What do we lack in the future? It's spiritual guidance, learning, companionship, comfort, choice, relaxation and entertainment, identity, etc.

?

And the more developed the human material, the more confused the human spirit will be, the more likely to be hungry for intangible things, such as spiritual identity, such as emotional comfort.

?

A lot of loss making products can't even make money in the future. But their intangible cultural attributes are becoming more and more valuable.

?

for instance: The profit of beauty products is smaller and smaller, but the profit of beauty process is higher and higher; The profit of automobile is getting smaller and smaller, but the profit of automobile after service is higher and higher; The profit of books is getting smaller and smaller, but the book club is making more and more money, etc.

?

Our social structure will change from "material structure" to "knowledge structure". What people lack in the future is spiritual food and knowledge-based products.

?

In the future, all the material products will be zero profit or free. This is what Marx called distribution on demand. We will certainly be able to enter this state.

?

In the future, the profits of intangible products will continue to expand. In the future, the commercial relations in society will no longer rely on tangible products to link, but on intangible culture to link.

?

For a company, only culture is the real core competitiveness of a company in the future. For individuals, the biggest difference between people in the future is the difference in cultural attributes.

?

The higher the cognitive level, the lower the cognitive level.

?

Therefore, only two industries can make money in the future, one is the service industry, and the other is the education industry.

?

When you are not strong enough, you have to serve others, which is the service industry;

?

When you are strong enough, you have to educate others. This is education.

?

Among them, the product is only a tool, not the value itself.

To enhance one's cognition through culture and further enhance one's value is the foundation of one's future!

?

The future is an era in which values determine everything. This era is beautiful and cruel If you can't create value, there is no value.

Only value creators can be invincible forever!

 Click here to send me a message